[En accès libre] 4th Edition of our Agency Future Conference: Video Replay
Post-third-party cookies, transparency of online advertising, remuneration for services, brand safety, environmental changes, e-retail media… The main issues of the media and advertising sector are two imperatives that may seem contradictory: respect the new external constraints ( regulatory, environmental, social) and marketing performance required by brands. In other words, how can marketing sustainability and profitability be reconciled? This was the theme of our fourth Agency Future conference on Thursday 19 May. According to our interlocutors, there is one common theme for all discussions: the need for better dialogue at the strategic and operational levels, the need for better collaboration together and the need to further fluidize and standardize the market.
to remember. A video replay of our Agency Futures conference is available below. Exchange reports can be read on our site.
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