After 3 years of silence, the popular Sandwich, Burger and Pizza indices have just been published by Gira. The vintage of 2022 which witnesses the three most advanced topics in the snack market but which has faced challenges and must consider the spread of new ideas. The company predicts a market recovery.
Being real brands in their sectors, the latest Sandwiches, Burgers and Pizzas published by Gira have been newly published with their educational sector. For the president of Gira, Bernard Boutboul, these three are still, and until now, the things that the French eat the most with a special mention of the sandwich that has endured well these two years of crisis where pizza and burgers, have also served. in restaurants at the table, they suffered greatly from this problem.
The sandwich resists
Still leading, the sandwich remains the largest in the fast food market with 2.61 billion units sold in 2021 (+0.2% vs 2018). A slight decline in the company’s focus on hygiene has affected the habits of French people outside the home. At €3.04 the average price of ham-batter/ham-cheese is known in France, it is in supermarkets/supermarkets the cheapest at €2, while it is around €3.75 in cafés-bars-brasseries, € 3.63 in independent bakeries or €3.62 in leading sandwich shops and €3.29 in oil companies.
“The sandwich remains a popular item with French consumers who continue to pay back and consumers who remain loyal to this food”.
The lack of burgers
On the other hand, the burger has decreased by 13% in its consumption in three years. The decline explained, Gira, is the diversity of the burger player’s opinion and the increase of other advertisements that are bringing the market and destroying the business. To this must be added the effects of health problems, curfews and restaurant closures. However, according to Gira, the French swallowed 1.3 billion in 2021 at an average price of € 10.89 and an average in the chain of € 9.40 (-1.1%) and € 12.29 among self-employed (+ 8%). This is a big difference that Gira writes about the average prices, according to the distribution methods, since if, in a fast food restaurant, a burger is sold for about € 5.50, it is shown at € 7.90 in the cafeteria, 11 €.70 in the Restaurant with heads, €12.10 in grills, €14.80 in cafés-bar-brasseries where they are in gastronomy, and €22.50.
The pizza went down slowly
For pizza, the French are still number 2e the biggest consumer of the brand, with 1.037 billion pizzas consumed (-5.7%) at an average price of €10.72. The range is lower between chains and independents with an average price of €10.65 for the former and €10.76 for the latter. Regarding the distribution network, pizza is the most expensive for delivery at €. in restaurants that have a table. The cause and effect is similar to that of the burger, where supermarket sales have led to a reduction in consumption.
Multiplication and revision
“ The great control of these three products in the French market should not hide the financial trends that affect fast food warns Bernard Boutboul. The expert also mentions the risk of oversaturation that has any chance of creating a renewal of the sector and the players. Gira, who remembers the many skills of the French market, where he identified more than fifty topics of one-of-a-kind food, talks about the natural family that will happen because of the best move.
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