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Instagram founders Kevin Systrom and Mike Krieger intend to launch a new social media platform, Artifact, that focuses on providing news roundups and various articles, and allows users to discuss what they read with others. #business week

When Kevin Systrom and Mike Krieger created the app that later became Instagram, they were actually riding a great wave of technological transformation, building a simple tool. The “iPhone” paved the way for rapid development in smartphone photography, so the two men decided to provide an app that includes a free filter program that helps enhance captured photos.

The social media features that made Instagram one of the most successful consumer products in history didn’t come until later. “(Instagram) was first and foremost a photo-editing app, and then a second-rate social media app,” Systrom said. “What’s clear to me is that the best social media starts out as a service that specializes in something. different, and then become a social network over time.”

The two founders outperformed several similar photo apps, earned a high profile in the tech community, and made a fortune when they sold Instagram to Facebook in 2012.

Today, four years after stepping down amid disagreements with Meta CEO Mark Zuckerberg over the direction of Instagram, Systrom, 39, and Krieger, 37, are back to build a new product together: the app. news search Artifact.

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